Integrated Campaign Specialist

About the Role

Title: Integrated Campaign Specialist

Location: Remote - US Only

Job Description:

About First Due

First Due’s mission is to prevent first responder injury or death by providing fire and EMS agencies with transformative, end-to-end software solutions that empower them to run safer, smarter, and more effective operations.

Job Title: Integrated Campaign Specialist

Location: Remote - US Only

Country: United States

Department: Marketing

Reports To: Director of Growth Marketing

Position Type: Full-Time

Salary: $80,000

Job Summary:

The Integrated Campaign Specialist supports the planning, execution, and optimization of multi-channel marketing campaigns that drive awareness, engagement, and pipeline growth. This role works closely with cross-functional teams to bring campaigns to life across email, webinars, paid digital, social media, and industry partnerships.

The ideal candidate is a detail-oriented, data-driven marketer who enjoys executing campaigns end-to-end, with a strong interest in email marketing, webinar programs, and demand generation.

Key Responsibilities:

Campaign Planning & Coordination

Support the development of integrated campaign plans aligned to business goals, product launches, and target audiences

Assist in building campaign briefs, timelines, and channel plans across paid, owned, and earned media

Coordinate timelines, assets, and stakeholders to ensure campaigns launch on schedule

Campaign Execution & Channel Management

Email Marketing (Core Focus Area)

Build, launch, and optimize email campaigns, including newsletters, promotional sends, and nurture programs

Support development of automated workflows and drip campaigns within the marketing automation platform

Monitor email performance (open rates, CTR, conversions) and implement optimizations

Webinars & Virtual Events (Core Focus Area)

Coordinate end-to-end webinar execution, including scheduling, promotion, registration setup, and post-event follow-up

Partner with internal teams on content, speakers, and presentation logistics

Manage webinar promotion across email, social, and paid channels

Paid Digital Support

Collaborate with external agencies (e.g., WebFX) and internal stakeholders to support paid media campaign execution

Help ensure alignment between paid campaigns and broader marketing initiatives

Social Media

Support distribution of campaign content across organic and paid social channels

Coordinate campaign messaging across platforms to ensure consistency

Publications & Sponsorships

Assist in managing relationships with industry publications and media partners

Coordinate submission of creative assets, listings, and sponsored content to meet deadlines

Press & Earned Media Support

Assist in coordinating press releases and distribution logistics

Support amplification of earned media across marketing channels

Performance Tracking & Optimization

Track and report on campaign performance across channels, including email, webinars, paid media, and social

Monitor KPIs such as engagement, lead volume, MQLs, and conversion rates

Use tools like GA4, CRM/MAP platforms, and channel analytics to evaluate results

Identify optimization opportunities and support implementation of improvements

Cross-Functional Collaboration

Partner with Product Marketing, Content, Sales, and Revenue Operations to support campaign execution

Help ensure timely lead handoff and follow-up processes for webinar and campaign-generated leads

Maintain clear communication on campaign timelines, deliverables, and performance updates

Qualifications:

3–5 years of experience in marketing, demand generation, or campaign execution

Hands-on experience with email marketing platforms (e.g., HubSpot, Marketo, Pardot)

Experience supporting or managing webinars and virtual events

Familiarity with paid media and social media campaign execution

Strong organizational and project management skills

Analytical mindset with comfort interpreting performance data

For US-based Roles

All applicants must be authorized to work for any US employer in the United States. Locality Media LLC is unable to sponsor or transition sponsorship ownership of employment visas at this time. Hiring is contingent upon candidates successfully passing a criminal background check. As part of the I-9 verification of authorization to work in the US, Locality Media participates in E-Verify.

Physical Demands and Work Environment

This role is fully remote with minimal travel expectations at this time. Reasonable accommodation may be made to enable qualified employees and applicants to perform the essential functions as outlined above.

Working at First Due

First Due offers a comprehensive compensation and benefits package for eligible employees, including competitive pay, medical, dental, and vision coverage, FSA/HSA, 401(k), flexible PTO, a fully remote workplace, a technology stipend, opportunities for advancement, and other benefits and perks that sets our team apart.

If you are a resident of a state requiring wage transparency, please reach out to people@firstdue.com for a reasonable estimate of annual base compensation and any eligible incentive compensation. The actual compensation offered to successful candidates for roles may be higher or lower, based on non-discriminatory criteria including but not limited to relevant professional experience, geographic location, knowledge, skills, and abilities. This range will be reviewed on a regular basis.

First Due is an equal opportunity employer. We do not discriminate in any aspect of employment on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other protected status or class. We are committed to promoting an environment of respect, acceptance, diversity and inclusivity, and equal opportunity. Discrimination and harassment of any type in any form will not be tolerated.