Paid Media Specialist (AvantStay, Full-Time)

About the Role

Title: Paid Media Specialist (Global)

Location: Remote 

Type: Full-time

Workplace: Fully remote

Job Description:

Who we are

AvantStay delivers exceptional, unique stays for group travelers. The company has built a tech-enabled millennial hospitality brand to be the new standard for group experience. We are venture funded and growing rapidly in the explosive $100+ billion dollar STR industry.

About the role

The Paid Media Specialist will be responsible for managing, optimizing, and scaling paid media campaigns across multiple platforms to drive direct bookings, high-quality leads, and brand visibility. This role requires a data-driven marketer with experience in performance marketing, strong analytical skills, and an understanding of the luxury travel and/or hospitality consumer sectors.

You will own campaign execution end-to-end—from strategy and setup to daily optimization and reporting—and work closely with our brand, revenue management, and creative teams to ensure alignment with business goals.

What you'll do

Campaign Strategy & Execution

• Develop, manage, and optimize paid media campaigns across platforms including Google Ads, Meta, TikTok, YouTube, and programmatic channels.

• Execute full-funnel demand generation strategies to increase direct bookings and reduce reliance on third-party OTAs.

• Conduct keyword research, build audiences, and create campaign structures that maximize ROAS and booking conversion.

Performance Analysis & Optimization

• Monitor daily performance to identify optimizations around bids, creatives, landing pages, and targeting.

• Leverage A/B testing across ad messaging, visuals, and audience segments.

• Track core metrics (ROAS, CPA, CTR, CVR, LTV, cost per booking) and adjust strategies based on data insights.

Cross-Functional Collaboration

• Partner with creative teams to develop high-performing ad assets tailored to luxury travel audiences.

• Work with Revenue Management to align paid strategies with pricing, promotions, occupancy needs, and seasonal trends.

• Collaborate with brand and content teams to maintain consistent messaging and storytelling across channels.

Reporting & Insights

• Build weekly and monthly performance reports with actionable insights.

• Communicate results and recommendations to leadership clearly and effectively.

• Maintain performance dashboards and campaign documentation.

Requirements

• 3–5+ years of experience in paid media, performance marketing, or digital advertising.

• Proven track record managing campaigns with significant budgets and revenue responsibility.

• Experience with OTA displacement strategies (e.g., driving direct bookings over Airbnb/VRBO).

• Strong understanding of SEO, landing page optimization, and CRO principles.

• Experience with Google Ads, Meta Ads Manager, and at least one additional paid channel.

• Strong proficiency in analytics tools (Google Analytics 4, Looker/Looker Studio, attribution platforms).

• Deep understanding of direct response, conversion tracking, and full-funnel optimization.

• Experience in eCommerce, hospitality, vacation rentals, and luxury travel is strongly preferred.

• Creative mindset paired with strong quantitative and analytical abilities.

• Highly organized, detail-oriented, and comfortable in a fast-moving, entrepreneurial environment.

Benefits

This position is full-time and ongoing for a global contractor.

• $70,000-110,000 USD per year

• 100% remote - work from anywhere